Search results for "Structural Equation Method"

Structural Equation Modeling in Research on Brand Capital in Higher Education

2016

This  research  is  done  in  order  to  examine  the  role  of  the  brand  capital  in higher education. For this purpose, we analyze the main contributions of the literature  related  to  the  study  of  the  brand capital and  its  application  in  the educational  sector,  identifying  which  variables  determine  the  brand  capital in  the  higher  education  sector.  Once  we  establish  the  susceptible  brand capital in the higher education sector, an empirical research is done by using a questionnaire developed in Spanish language with a Likert scale of grade 5 in  which  1  point  means  "strongly  disagree"  and  5  mean  "strongly  agree", being based on the measurement scales…